Rewiring a Sales Engine in 90 Days

Pipelines stall when they’re built on wishful thinking and no rhythm. Here’s a focused 90-day plan that tightens the system and moves revenue — fast.

Days 1–10: Truth & focus

• Reality check: score current pipeline by stage velocity and win-rate; cut “nice-to-have” deals.
• ICP + problems: 3 segments, 3 pain statements each, mapped to concrete offers.
• Offer clarity: one flagship, one entry offer, one retention motion.

Days 11–30: Engine basics

• Partner leverage: 5 named partners, 2 joint offers, shared activity targets.
• Cadence: weekly pipeline ritual (30–45 min), daily 15-min standup for active deals.
• Enablement: 3 assets only — one-page value narrative, 3 customer stories, pricing guardrails.

Days 31–60: Volume with control

• Prospect blocks: 2× 60-min focused blocks per rep, 4 days/week.
• Sequencing: 5-step, 10-day outreach; swap steps 3/4 if reply signals interest.
• Review: end-of-week retro: wins, stalls, next week’s top 5 moves.

Days 61–90: Scale what works

• Specials: double down on the two channels with best SQL-to-win ratios.
• Pricing: introduce a 90-day “value proof” SKU to accelerate closes.
• Forecast: move to commit/best-case with exit criteria per stage.

Non-negotiables

• Every deal has a next step with a date.
• Weekly pipeline review happens even when it “feels fine”.
• One owner per account. No ambiguity.

Cut the noise, set the rhythm, and sell what the market is already asking for. That’s how 90 days changes trajectory.